Business Developer

Project Description

This project aims at supporting 20 farmers for 5 years, with the ambition to transform the status-quo on conventional farming (chemical + debt + sickness) into a sustainable model of regenerative agriculture (organic + cooperative + local + resilient).

The objectives are to regenerate :

• The ecological landscape : improve soils fertility, support biodiversity, limit erosion, stop burning ;
• The economic landscape : increase income, develop a premium distribution network, diversify revenue streams ;
• The social landscape : create education and training opportunities, produce healthy and nourishing food for the community, lower exposure to chemicals, empower the farmers to own the cooperative.

The Cooperative Business Developer’s mission

The success of the project relies on 3 factors :

1. The implementation of soil regeneration strategies : Pai Seedlings’ expertise (pi Damien) ;
2. The cooperation with between farmers : Project Coordinator (pi Boom)
3. The creation of marketing opportunities to sell the production : this will be your mission as the Creative Business Developper’s.

• Market analysis in Pai : B to B, B to C, B to G : who are our customers ? => identify best marketing channels ;
• Creative ideas : what products can we sell ? => identify best produce/products opportunities and help farmers select the right crops.
• Marketing & Communication : how do we create a unique image ? => create our brand and image.

Responsibilities & Duties

0. Timeline :

• Summer 2023 : Market analysis and suggestion of production we can sell ;
• October 2023 : proposition for sales strategy for season 2023-24 based on the market analysis.
• May 2024 : partnership & production propositions based on the experience of the season 2023-24.

1. Business :

• Research the market opportunities to help steer the production and develop original (high value added) products ;
• Design a business strategy to market our production ;
• Create an original and unique network of partners for the distribution (marketing and sales) : memberships, CSA model, exclusive partnerships, direct sales, fresh&cooked produce, direct events, etc.
• Create the tools for communication and reporting on all business activities.

=> You will be assisted by pi Damien (project manager) and pi Boom (project coordinator) who have already established connexions with many potential/confirmed partners in and out of Pai.

2. Legal :

• Research and apply for the necessary licenses/authorizations whenever required.
• Make sure we stay aligned with all the legal requirements in Thailand.

Qualification & Skills

We are looking for someone whose values align with the vision of the project.

Personal skills

• Must have a genuine passion and/or curiosity for natural farming and lifestyles.
• Autonomous, dedicated and reliable : as we are a small team, you will need to be a leader in your field and guide the rest of the managers and members.
• Creative : we are doing something no-one else is doing so you’ll have to be creative and be able tothink out of the box to imagine unique solutions.

Technical skills

• Good spokesman and public relation
• Experience in sales & marketing OR in entrepreneurship.
• Comfortable using digital collaboration tools : notion.so, excel, etc.

Interpersonnal skills

• Excellent written & spoken communication skills in Thai. Good speaking, reading writing in English.
• Team player : can collaborate with a wide range of stakeholders : farmers, designers, chef, managers, business owners etc.

Salary & Benefits

• Start as soon as possible.
• 25-30,000thb/month (gross).
• Travel, phone and gasoline expenses.
• Optional : at the end of this 3-5 year project : the business developer will be the ideal candidate to become the Farmers’ Cooperative manager.
• Pai’s unique lifestyle.